For years, choosing your default browser on Windows has meant fighting through pop-ups, dark patterns, and quiet nudges designed to keep you exactly where Microsoft wants you: on Edge. This talk pulls back the curtain on the tactics shaping browser competition today, why real consumer choice matters more than ever, and how competition drives innovation. Plus, what the Browser Choice Alliance is doing to push regulators towards a fairer, more open web, one default setting at a time.
Why can't we have nice things? Rich and powerful people, that's why. Whether it's common land, fresh water supplies and clean rivers, intellectual property or the open web, rich and powerful people love to steal them from us, fill them full of shit, then sell them back to us. Together, we can stop them.
