Ctrl+Alt+Choose: The Fight for Your Browser Choice by Gerardo Proaño
For years, choosing your default browser on Windows has meant fighting through pop-ups, dark patterns, and quiet nudges designed to keep you exactly where Microsoft wants you: on Edge. This talk pulls back the curtain on the tactics shaping browser competition today, why real consumer choice matters more than ever, and how competition drives innovation. Plus, what the Browser Choice Alliance is doing to push regulators towards a fairer, more open web, one default setting at a time.